A detailed guide to using non-speciesist language

Language is part of how speciesism is made ordinary. The words used to describe animals can either hide their individuality and normalise their use, or help us speak more truthfully about them as sentient beings with their own lives and interests. This guide offers practical principles and examples for replacing speciesist language with language that recognises animals as individuals, not objects, resources or products.

How to use this guide

This guide gives practical guidance on using language that respects animals as sentient individuals rather than objects, resources or property.

It is not intended as a list of arbitrary rules or isolated word substitutions. The examples are applications of broader principles: animals are individuals, their lives matter to them, and language should not reinforce their use, ownership or objectification.

Some guidance is clear and direct. For example, animals should not be called 'it'. Other areas are more contextual, because language changes over time and different words can carry different meanings in different settings.

The aim is not to create a new jargon. The aim is to communicate clearly and truthfully, using language that challenges speciesism rather than repeating it.

When in doubt, ask whether the words used recognise animals as individuals or make their exploitation easier to ignore.

Core principles

Non-speciesist language is based on several core principles.

First, animals are individuals, not objects. They should be referred to in ways that recognise their own lives, experiences, relationships and interests.

Second, animals should not be defined by their use to humans. A cow is not a 'dairy cow' by nature. A hen is not an 'egg layer' by nature. A fish is not 'seafood'. These terms describe the purposes imposed on animals by humans.

Third, language should not hide exploitation, especially through industry terminology. Words such as 'processing', 'harvesting', 'depopulation' or 'dispatching' are used by animal-using industries to make killing sound detached and impersonal. Non-speciesist language should describe what is being done clearly.

Fourth, language should not reinforce welfare framing. The issue is not only whether animals are treated harshly. The deeper issue is that animals are owned and used for human purposes.

Fifth, language should not frame veganism as a personal preference, consumer identity or lifestyle trend. Veganism is a matter of justice and an ethical response to the exploitation of animals.

Animals-first language is one way to apply these principles. It names animals before the human use, industry category or condition imposed on them. For example, 'cows used by the dairy industry' is usually better than 'dairy cows', because it names the animals first and describes the industry use as something done to them.

Active language can also help make responsibility clear. Instead of using passive wording that makes animal use sound as if it simply happens, name the human practice, industry or institution responsible where this is relevant. For example, 'the dairy industry separates calves from their mothers' is often clearer than 'calves are separated from their mothers'.

Use language that is accessible to people who are new to these ideas. Non-speciesist language should invite understanding without softening the ethical issue or hiding the reality of animal use.

Once these principles are understood, it becomes easier to recognise and avoid language that objectifies animals or normalises their use.

Referring to animals

Animals should be referred to as individuals, not things.

Where possible, use animals-first language, by naming the animal first, then describing what is being done to them.

The phrase 'our fellow animals' is often preferable to 'non-human animals'. While 'non-human animals' may be useful where a precise distinction is needed, it still makes humans the reference point. 'Our fellow animals' recognises our shared animality while affirming that other animals have their own lives and interests.

Use 'he', 'she' or 'they' rather than 'it' when referring to animals. When an animal's sex is known, 'he' or 'she' may be appropriate. When it is not known, or when speaking generally, 'they' avoids turning a living being into an object.

Avoid

  • it
  • that or which, when 'who' is appropriate
  • stock
  • livestock
  • units

Prefer

  • he, she or they
  • who
  • animals
  • cows, pigs, chickens, fishes, sheep, goats and other species names
  • our fellow animals
  • free-living animals, rather than 'wild animals'

Examples

Avoid

The cow was moved to another paddock because it was unwell.

Prefer

The cow was moved to another paddock because she was unwell.

Avoid

Cows that are separated from their calves.

Prefer

Cows who are separated from their calves.

This language recognises animals as subjects of their own lives, not objects of human description or control.

Language should not adopt industry terminology

Much speciesist language comes from the industries and institutions that use animals. Their terminology is often euphemistic and describes animal use from the perspective of production or profit. It hides what happens to animals by making exploitation sound technical, administrative or routine.

Non-speciesist language describes animal use clearly and honestly and from the perspective of the animals themselves.

Avoid euphemisms such as

  • processing, when animals are being killed
  • harvesting, when animals are being killed or their bodies are being taken
  • depopulation, when groups of animals are being killed
  • dispatching, when animals are being killed
  • culling, when animals are being killed
  • production, when animals are being bred, confined and used
  • housing, when animals are confined
  • management, when animals are being controlled, separated, confined or killed
  • abattoir, where 'slaughterhouse' more clearly identifies the place as one where animals are killed

Prefer clearer language such as

  • killed
  • bred
  • confined
  • controlled
  • separated from their mothers or young
  • used for food, clothing, entertainment, experimentation or other human purposes
  • animal agriculture
  • animal-use industries
  • industries that use and kill animals

Avoid industry terms such as

  • livestock
  • poultry
  • production animals
  • breeding stock
  • spent hens
  • cull cows
  • dairy cows
  • beef cattle
  • laying hens
  • broiler chickens; broiling is a method of cooking an animal
  • head of cattle
  • downer cow
  • feed, as a noun
  • mate, as a verb
  • offspring

Prefer language that names animals and what is done to them

  • cows, pigs, chickens, hens, fishes, sheep, goats and other animals
  • animals who are farmed
  • animals used in agriculture
  • animals used for food, clothing, entertainment or experimentation
  • hens used for egg production
  • cows used by the dairy industry
  • chickens bred and killed for their flesh
  • animals treated as units of production
  • a cow who has collapsed and cannot get up without assistance
  • food
  • forcibly impregnate
  • someone's children

Examples

Avoid

  • The farm manages 20,000 head of livestock.
  • Spent hens are removed from production.
  • Dairy cows are moved when they are no longer productive.

Prefer

  • The farm confines 20,000 animals.
  • Hens used for egg production are killed when they are no longer profitable.
  • Cows used by the dairy industry are moved or killed when they are no longer profitable.

Avoid

The flock was depopulated after disease was detected.

Prefer

The hens were killed after disease was detected.

Avoid

The animals were processed at the facility.

Prefer

The animals were killed at the facility.

Avoid

The farm produces pork.

Prefer

The farm breeds and kills pigs for human consumption.

Avoid

Animals are sent to abattoirs.

Prefer

Animals are sent to slaughterhouses to be killed.

The aim is not to use shocking language for its own sake. It is to avoid language that hides animals and what is done to them.

Industry terminology is not neutral. It reflects the viewpoint of systems that treat animals as resources. Non-speciesist language should describe animals as individuals and make clear what is being done to them.

Avoiding welfare framing

Welfare framing is very common in society, but it presents the problem as poor treatment rather than animal use itself.

Terms such as 'humane', 'higher welfare', 'responsible farming', 'ethical meat', 'cruelty-free', 'free range' and 'cage-free' can suggest that animal exploitation becomes acceptable if it is carried out less harshly or under approved conditions.

Non-speciesist language should avoid reinforcing the idea that the goal is better conditions within systems of exploitation. The issue is not only how animals are treated, but that they are used at all.

Avoid

  • humane slaughter
  • humane farming
  • ethical meat
  • responsible dairy
  • high-welfare eggs
  • cruelty-free animal products
  • free range eggs
  • cage-free eggs

Prefer language that makes the underlying use clear

  • killing animals
  • breeding animals for human use
  • animal agriculture
  • animal exploitation
  • animal-use industries
  • industries that breed, confine, use and kill animals

Examples

Avoid

The campaign calls for more humane slaughter.

Prefer

The campaign should make clear that animals should not be bred and killed for human purposes.

Avoid

Free range eggs are a more ethical option.

Prefer

All egg production uses hens and treats their bodies and reproductive systems as resources.

Welfare language can make people more comfortable with animal use by suggesting that exploitation becomes acceptable when it is regulated, certified or described as humane. Non-speciesist language should instead keep attention on the rights of animals and the need to end animal use.

Talking about veganism

Veganism should be described as an ethical response to animal exploitation, not merely as a diet, lifestyle, trend or consumer preference.

Avoid language that frames veganism mainly as

  • a personal choice
  • a diet
  • a lifestyle
  • a consumer preference
  • a food trend
  • a plant-based option, when veganism is meant
  • a way to be kind or compassionate

Prefer language that presents veganism as

  • an ethical position
  • a response to animal exploitation
  • a rejection of animal use
  • a commitment to respecting the rights of animals
  • a way of living that seeks to avoid participation in animal exploitation, as far as possible and practicable

Examples

Avoid

Veganism is a personal choice.

Prefer

Veganism is an ethical response to the exploitation of animals.

Avoid

Veganism is a plant-based lifestyle.

Prefer

Veganism is a commitment to avoiding the use and exploitation of animals, as far as possible and practicable.

Avoid

Choose vegan options.

Prefer

  • Eat vegan meals.
  • Support vegan products.
  • Make veganism easier to practise.
  • Help remove barriers to living vegan.

The word 'vegan' should be used where veganism is meant. 'Plant-based' may be appropriate when referring only to food or ingredients made from plants, but it should not replace 'vegan' when the issue is animal use, rights or exploitation.

Talking about people who are not vegan

Language about people who are not vegan should be clear without normalising animal use.

Avoid words that make non-vegan behaviour seem natural, neutral or fixed. Terms such as 'omnivore' can imply that eating animals is a biological identity rather than a social practice that can change.

Avoid

  • omnivore, when referring to a person who is not vegan
  • meat-eater, when the issue is broader than eating flesh
  • non-vegetarian, when veganism is the relevant point
  • carnivore, when used casually for people who eat animal products

Prefer

  • people who are not vegan
  • non-vegan people
  • people who eat animal products, where diet is specifically being discussed
  • people who use animal products, where the issue includes clothing, cosmetics or other uses

Examples

Avoid

Omnivores often find vegan food unfamiliar.

Prefer

People who are not vegan often find vegan food unfamiliar.

Avoid

This guide is for vegans and meat-eaters.

Prefer

This guide is for vegans and people who are not vegan.

Care should also be taken not to describe vegans as a narrow or unusual group. Veganism should be presented as normal, practical and ethically necessary, not as a niche identity.

Food terms that hide animals

Food terms can also hide the animal whose body is being described. Words such as 'beef', 'pork', 'veal', 'mutton', 'lamb', 'bacon', 'ham', 'steak', 'seafood' and 'poultry' can make animal flesh sound like food first, rather than the body of a once-living animal.

These terms are widely understood, and sometimes may be needed for clarity. But non-speciesist language should recognise that they can distance the product from the animal. Where appropriate, use language that names the animal and what has happened to them.

For example, 'beef' hides the cow whose body is being described. 'Cow flesh' or 'the flesh of a cow' makes that reality clearer. Instead of 'pork', say 'pig flesh' or 'the flesh of a pig'. Instead of 'seafood', name the animals, such as fishes, prawns, crabs or other aquatic animals.

Avoid or use with care

  • beef
  • pork
  • veal
  • mutton
  • lamb
  • bacon
  • ham
  • steak
  • chicken, when referring to the flesh eaten as food
  • seafood
  • poultry

Prefer, where context allows

  • cow flesh
  • pig flesh
  • calf flesh
  • sheep flesh
  • lamb flesh
  • flesh from a pig
  • flesh from a cow
  • chicken flesh
  • fishes and other aquatic animals
  • chickens, hens, ducks, turkeys or other birds
  • the body of an animal

Words that define animals by human use

Some words normalise animal use not only in industry and food settings, but also in everyday speech, media, education and public discussion. They describe animals according to roles imposed on them by humans.

Avoid or use with care

  • circus animals
  • meat animals
  • farm animals
  • game animals
  • laboratory animals
  • working animals
  • pets

Prefer

  • animals used for entertainment
  • animals used for food
  • farmed animals
  • animals hunted and killed in nature
  • animals used in laboratories
  • animals used for their labour
  • companion animals

The preferred wording should not simply rename the category. It should help reveal the relationship of use. For example, 'animals used in laboratories' is clearer than 'laboratory animals' because it shows that the role is imposed on them.

Similarly, 'animals who are farmed' is more explicit than 'farm animals' because it describes what humans do to them, rather than suggesting that the farm is their natural place or identity. The shorter phrase 'farmed animals' may also be useful, but 'animals who are farmed' more clearly recognises animals as individuals.

Words that normalise veganism

Language can also help make veganism visible, ordinary and easier to understand.

Use 'vegan' where it is accurate and relevant. Avoid replacing it with weaker or narrower terms when the issue is veganism.

Prefer

  • vegan food
  • vegan products
  • vegan meals
  • vegan catering
  • vegan education
  • vegan nutrition
  • vegan rights
  • vegan recognition
  • vegan inclusion
  • vegan access
  • living vegan

Use with care

  • plant-based
  • animal-free
  • meat-free
  • dairy-free
  • egg-free
  • cruelty-free

'Plant-based' may be useful when referring specifically to food made from plants, especially in nutrition, food service or product contexts. But it does not necessarily mean vegan, and it does not express the ethical basis of veganism.

'Animal-free' may be useful where the focus is the absence of animal ingredients or animal use, especially in product or technology contexts. But it should not replace 'vegan' when the ethical meaning of veganism is relevant.

'Meat-free', 'dairy-free' and 'egg-free' are narrower than vegan. They may be accurate in specific contexts, but they should not be used as substitutes for 'vegan'.

'Cruelty-free' should be used with great care. It often refers only to animal testing and may still allow animal-derived ingredients. It can also reinforce the idea that the problem is cruelty rather than animal use itself.

Words to use carefully or avoid

Some words are not always wrong, but they can carry assumptions that conflict with non-speciesist language.

Choice

Avoid describing veganism as a 'choice' where the rights of animals are at issue. When veganism is framed as a choice, the discussion can become about human preference rather than what animals are owed.

Prefer

  • Veganism is an ethical response to animal exploitation.
  • People should be supported to live vegan.
  • Barriers to vegan living should be removed.

Kind, compassionate and loving

These words can make human feelings or virtues the focus, rather than justice and the rights of animals. Love and compassion may be positive feelings, but they are not substitutes for respecting rights.

Prefer

  • just
  • respectful
  • rights-based
  • consistent with respect for animals' rights

Cruelty

The word 'cruelty' can suggest that the problem lies mainly in individual malice, bad motives or excessive harshness. Veganism is not a complaint against people with bad intentions. It is a challenge to the normalised belief that animals may be used by humans.

Prefer

  • exploitation
  • use
  • ownership
  • control
  • confinement
  • killing
  • rights violation

Abuse

'Abuse' can imply that there is a proper or acceptable way to use animals. If the problem is described as abuse, the solution may seem to be better use. In many contexts, 'use' or 'exploitation' is more accurate.

Prefer

  • animal use
  • animal exploitation
  • violation of animals' rights

Factory farming and intensive farming

These terms can imply that the problem is only large-scale or intensive animal agriculture. Veganism opposes all animal use, including animal agriculture, not only the most visibly harsh forms.

Prefer

  • animal agriculture
  • farming animals
  • industries that breed, use and kill animals

Sustainable

'Sustainable' can make animal use seem acceptable if it is presented as environmentally managed. Environmental impact matters, but it does not determine whether animals may be used.

Prefer wording that keeps the ethical issue clear

  • Animal use violates animals' rights, regardless of whether it is described as sustainable.

Evolving language

Non-speciesist language is still developing. This is expected, because language changes as ethical understanding changes.

Some terms are already clearly speciesist, such as calling an animal 'it' or defining animals by their use to humans. Other questions are still evolving, including how best to refer to groups of animals, plural species names and words that have long been treated as neutral in law, science, media or everyday speech.

The aim is not perfection or rigid policing of language. The aim is to become more aware of how language works and to use better expressions where we can.

When uncertain, ask:

  • Does this language recognise animals as individuals?
  • Does it define animals by their own lives or by human use?
  • Does it hide violence or exploitation?
  • Does it suggest animal use can be acceptable if carried out in a different way?
  • Does it make veganism seem like a personal preference rather than a response to injustice?
  • Does it challenge speciesism or quietly reinforce it?

Language will continue to change. The principles remain the same: animals are individuals, not objects; their lives matter to them; and language should not make their exploitation easier to ignore.

Quick reference list

The following examples summarise common changes. They are not a substitute for the principles explained above.

Instead of Use
ithe, she or they
that or whichwho, when referring to animals
livestockfarmed animals or name the species
poultrychickens, hens, ducks, turkeys or the relevant species
seafoodfishes or aquatic animals, depending on context
wild animalsfree-living animals
farm animalsanimals who are farmed or farmed animals
laboratory animals/ratsanimals/rats used in laboratories or animals/rats who are experimented on
dairy cowscows used by the dairy industry or simply cows, depending on context
laying henshens used for egg production or simply hens, depending on context
meat animalsanimals bred and killed for food
processing animalskilling animals
harvesting animalskilling animals or taking animals' bodies, depending on context
depopulationmass killing or the hens were killed, depending on context
humane slaughterkilling animals
free range eggseggs from hens kept in so-called free range systems, or explain that all egg production exploits hens
ethical meatlanguage that makes clear that the rights of the animals are being violated
cruelty-free, where animals may still be usedspecific language such as not tested on animals or vegan, depending on what is meant
plant-based, when veganism is meantvegan
vegan choicevegan food, vegan product or vegan access, depending on context
omnivorespeople who are not vegan or people who eat animal products, depending on context
kind to animalsrespectful of animals' rights or consistent with justice for animals
animal welfare, where animal rights is meantanimal rights, animals' rights or the rights of animals

The purpose of these examples is not to memorise preferred terms, but to apply the principles of non-speciesist language with care, accuracy and respect.

Vegan Australia is an abolitionist animal rights organisation that campaigns nationally for veganism. 
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