A recent survey by research firm GlobalData reports that 6% of US consumers now claim to be vegan, up from just 1% in 2014 and 44% of Germans follow a low-meat diet, up from 26% in 2014. Popularity is highest among young people, particularly millennials - the world's largest generation. Interestingly, 38% of global consumers eat meat, fish or poultry less that once a week. While the report does not cover Australia, similar trends in direction are likely here.
The report looks at key food trends and lists "Go Meat-Free" as the top trend. "Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free products substitutes." Another trend listed is "Ethical Eating", explaining "meat consumption being continually blamed for negative effects on the environment" and "consumers perceive an ethical and sustainable lifestyle to be an important part of their wellbeing and wellness".
"The recent rise of vegans is also influenced by the increasing awareness of the environmental impact of meat production. Eating meat is believed to have a greater impact on the environment than eating plant-based food."
Fewer people buying meat, dairy, and eggs is great news for the millions of animals who suffer in the Australian animal agriculture industry.
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