Vegan Australia website requirements

To further its aim of vegan education, Vegan Australia should create and maintain a quality website which promotes veganism to the general public and provides useful support for new and existing vegans and vegan groups around Australia.

The website should serve these goals:

  • to act as a great "promotion" for veganism to the general public. This section would be the most visible part and be well designed to attract people to learn more about veganism.
  • to be a showpiece for the campaigning and advocacy work we do. Many examples of campaigns can be found in Vegan Australia Campaigns.
  • to serve the existing vegan community. This could include a vegan business directory, vegan products for sale, comprehensive events listings and an email service so people can sign up for newsletters and event notifications in their area. The website would promote only vegan products and services.

The first section would promote veganism to the general public and cover the animal rights, health, environment and social justice aspects of veganism. This section would allow Vegan Australia to have advertising, such as posters, billboards and online, to have a link to the website, where people could get more information. So the main part of the website would be aimed at those new to veganism. The other parts would be available as links from the main page.

Below is a draft hierarchy of page topics for the website.

  • Why vegan
    • for animals
      • negative topics (factory farming, dairy, clothing, entertainment, experiments, use, "humane", "organic" and "free range")
      • positive topics (animal rights, animals sanctuaries, emotions, similarity to humans)
    • environment
      • climate change and air pollution
      • water usage and pollution
      • forest destruction
      • land and soil degradation
    • social justice
      • hunger
      • conflict
      • violence
      • working conditions
    • health
      • positive effects of plant products, athletes
      • negative effects of animal products (heart disease, stroke, cancer)
  • Try vegan
    • getting started
    • how to become a healthy vegan, changing habits
    • nutrition (including B12)
    • healthy vegan kids
    • meal planner
    • basic food hints, venanising recipes
    • recipes
    • free vegan starter kit (online and hardcopy request), includes application form
    • vegan mentoring for new vegans
    • dealing with others (skills to handle family and friends)
    • vegan role models, celebrities, sports stars, fitness champions
    • youth section
    • schools section
    • vegan fashion
    • where to get help
  • Eat vegan
    • getting started
    • how to become a healthy vegan, changing habits
    • nutrition (including B12)
    • healthy vegan kids
    • meal planner
    • basic food hints, venanising recipes
    • recipes
    • free vegan starter kit (online and hardcopy request), includes application form
    • vegan mentoring for new vegans
    • dealing with others (skills to handle family and friends)
    • vegan role models, celebrities, sports stars, fitness champions
    • youth section
    • schools section
    • vegan fashion
    • where to get help
  • services to vegans
    • news
    • event listings
    • business guide, by business type and location
    • restaurant guide
    • shopping guide
    • guide to vegan and animal groups in Australia
    • classifieds
    • book reviews
    • regional groups
    • special interest groups (raw food, animal rights, education, media, social, organic food)
    • members profiles and/or spotlight on familiar name/celebrity/activist
    • online shop - books, videos, T-shirts
    • charity of the month? (Edgar's Mission, etc)
    • how to help
    • "members give-away" section, where we list free gifts (books, etc) and ask members to enter in draw.
    • membership benefits: discounts, etc
  • campaigning
    • full details of active campaigns
    • list of potential campaigns
    • press releases
    • submissions
  • how others can interact
    • subscribe to event emails (allow selection of multiple regions)
    • join as member (with money transfer, Paypal), membership types, donate
    • contribute to any of the sections in "services to vegans"
    • ask a question service
  • other
    • media contacts, media pack
    • about us, vision, mission, contact us
    • Vegan Australia in the media
    • links to Facebook, etc
    • ad for Living Vegan on front page
    • what's new
    • Vegan Australia publications
    • search
  • internal services (for authorised users)
    • membership management system
    • contact management system, for sending bulk emails to selected groups (media, etc)
Home page
  • getting started button
  • recipes button